How to Create an Effective Email Marketing Funnel with MyQRGuide

Overview

Welcome to MyQRGuide’s Email Marketing System — your all-in-one tool for growing your business through email campaigns. With this feature, you can:

• Create professional, branded email templates.
• Segment your customers for targeted communication.
• Schedule automated campaigns that run on autopilot.
• Track performance with real-time analytics.
• Seamlessly connect emails with QR codes, product pages, and your customer database for higher conversions.

Email marketing is more than sending messages — it’s about building a funnel that turns first-time buyers into loyal customers.

Step 1: Create New Template

• From your Vendor Dashboard, click Email Marketing in the left menu.
• Select Create New Template to begin.

• You can choose to Create a New Template from Custom Templates or from Customized templates.

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• Design your email by customizing layout, text, images, and brand colors.
• Save the template so it can be reused for future campaigns.

✅ Pro Tip: Use brand logos, consistent fonts, and engaging visuals to build trust and recognition.

Step 2: Manage Your Templates

• Go to the Templates List to view all your saved designs.
• From here, you can edit, duplicate, or delete templates.
• Keeping a library of ready-to-use templates helps you launch campaigns quickly. 

Step 3: Create a New Campaign

• Click Create New Email Marketing.
• Fill in details such as:
• Sender Email – your business or support email.
• Recipients – select from your email groups.
• Template – choose from your saved templates.
• Subject Line – keep it short, catchy, and relevant.
• Message Content – personalize it for your target audience.
• Once done, click Submit to finalize.

✅ Pro Tip: Add a clear call-to-action (CTA) like “Shop Now,” “Claim Your Coupon,” or “Join the Club” to guide customers toward action.

Step 4: Review Sent Emails & Track Performance

• In the Sent Emails section, view all past campaigns.
• Track real-time analytics including:
• Open rates – see how many people opened your email.
• Click-through rates – track which links were clicked.
• Conversions – monitor sales or sign-ups driven by the campaign.
• Use these insights to adjust your subject lines, timing, or offers for better results. 

Step 5: Set Up Email Groups (Segmentation)

• Under Email Groups, create and manage targeted recipient lists.
• Segment customers by:
• Purchase history (e.g., past buyers vs. new leads)
• Interests (e.g., product categories)
• Location or demographics
• Engagement levels (active vs. inactive subscribers)
• Send personalized campaigns to each group for maximum engagement.

✅ Pro Tip: Segmented campaigns generate higher engagement and sales compared to mass emails.

Step 6: Automate & Integrate

• Schedule emails in advance to send at the best time for your audience.
• Connect campaigns with:
• QR Codes (scan to shop instantly)
• Product Pages (direct links for easy buying)
• Customer Databases (personalized offers based on history)

This creates a seamless experience, helping customers move from email → QR code → product page → purchase.

Step 7: Manage the Unsubscribe List

Transparency builds trust.

• Under Email Marketing → Unsubscribed, see who opted out and when.
• Use this data to adjust frequency or refine messaging.

Pro Tip: Always respect unsubscribes—forcing emails can hurt brand reputation.

Building the Funnel Effectively

1. Awareness Stage – Send welcome emails, product introductions, or educational content.
2. Consideration Stage – Share testimonials, product guides, or limited-time promotions.
3. Decision Stage – Offer discount coupons (via the Seller Coupons tool) or personalized deals.
4. Retention Stage – Build loyalty with newsletters, customer clubs, and exclusive updates from your Mini Site.

Summary

With MyQRGuide’s Email Marketing Tools, you can:

• Design professional campaigns with customizable templates.
• Automate and schedule delivery.
• Track open rates, clicks, and conversions in real time.
• Segment customers into groups for targeted messaging.
• Integrate seamlessly with QR codes, products, and your database.

This all-in-one funnel ensures that the right message reaches the right customer at the right time, helping you boost engagement, automate sales, and grow your business effortlessly.